Simin Asayesh

Modern Comfort is a subsidiary of the Modern Industry Research Group, established with a knowledge-based approach to design, manufacture, and produce various optional components and systems aimed at enhancing passenger comfort and convenience in vehicles. The management and staff of this company strive to identify and localize advanced automotive materials and technologies, taking significant steps toward greater comfort and ease for vehicle occupants.

As the first provider of automotive seat heater systems to domestic automakers, Simin Asayesh Modern proudly undertook the design and supply of the seat heating system for the Tara vehicle by Iran Khodro Industrial Group. Tara is the first domestically produced vehicle equipped with a seat heating system.

The seat heating system BOM includes five main components and over 40 subcomponents. This system features adjustable temperature settings across various ranges and incorporates a Temperature Control Unit (TCU) for precise temperature regulation.